Aston Martin awarded as the coolest brand in the United Kingdom

October 20th, 2011 / Filed Under: Aston Martin DBS / No Comments

Aston Martin is not only among the top car brands today but was also recently named as the coolest overall brand in the United Kingdom.

Aston Martin tops the list of the CoolBrands Council for fiver years in the last six. This annual competition starts with a long list of 10,000 brands and after careful scrutiny and screening cuts down the list to 1,500 before the top 500 brands are named.

Close to the top were computer and gadget manufacturer Apple and audio systems specialist Bang & Olufsen (which incidentally is the supplier of the sound system of Aston Martin). Aside from being the top automotive brand, Aston Martin has proven that it dominates the market in the UK by topping the other segment brands.

The CoolBrands Council describes the Aston Martin vehicles as sexy, smooth, and sophisticated British made vehicle that can be considered as in the dream list of most UK car lovers.

The CooldBrands was founded in 2001 and has been asking for the opinion of both consumers and experts to name the best brands in Britain. The evaluation considers factors like originality, authenticity, desirability, and style.

The 2011 council consisted of thirty six influencers like Rob da Bank, Jessie J, and Sadie Frost.

Aston Martin has transformed from being a small scale car producer of premium sports car to a luxury brand known worldwide. The luxury car brand boasts of a wide range of line up which includes the One-77 supercar, the powerful yet elegant V12 Zagato, the minicar Cygnet, to the exquisite Vantage, Virage, Aston Martin DB9, Rapide, and DBS. Aston Martin recently unveiled the Carbon Series of the DBS during the Frankfurt Motor Show.

Aston Martin promises to introduce radical innovations and continue their special automotive heritage.

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