There is an Aston Martin driving course in Michigan in North America which has been running for four years now. The other two courses are in the United Kingdom and Belgium. Interested drivers can pay a fee of $2,500 for a one day course using any Aston Martin model from their current fleet.

The car manufacturer has also hired a driving administrator to assist the enrollees during the training. Aston Martin’s driving program provides one on one instruction to help drivers improve their skills behind the steering wheel.

The course involves a two-fold training which includes theories and practice. The training subjects the students to different environments where they can try to master their skills on high speed driving. The course hones their skills on car dynamics, handling, power delivery, and braking.

Aston Martin hopes that by opening the driving school to everyone, more people will appreciate their brand and let other people know about how their cars perform. If the program will be successful Aston Martin will launch more schools to boost their marketing.

So far Aston Martin owners who have enrolled act as ambassadors of the brand knowing how their improved knowledge helped with their skills on everyday driving.